rai. What will change for RAI, Berlusconi and the media, following the success of the program Santoro. 
by the starry night of March 25 no longer the same in the integrated system of media: television, web, satellite, digital terrestrial radio, squares, a mix of real and virtual places, which provided the transmission of the program organized by the anti-censorship FNSI and conducted by Michele Santoro, "Raiperunanotte. A successful plays, which goes far beyond the traditional measurements performed by Auditel. A media event is unique in Europe and exemplary in the world.
What will change for the TV and the RAI, now? Meanwhile, the complaint does not pay. A public "loyal" to certain programs following authors and presenters in other networks, whether traditional or those of "New Generation". The young audience, who are not present in the audience share of RAI, he prefers to "surf" to other shores technology. So RAI ages its target, but the same epidemic is hitting Mediaset. It will be a problem that now also affect advertisers. When on a night like last Thursday, the panel listened to the total of traditional networks is lowered by several million users, in favor of new media, it sounds an alarm bell!
The market is ripe, though still a bit 'ill-defined to incorporate advertising through the web. Maybe not with the usual spot, unbearable, which interrupt the "emotions", which temporarily shut down the media narrative of the program, but as the presenter of top quality, mid term and end of the work itself. This is because it wants an "adult", who cut his teeth on the Web, downloading files more or less illegally, at night chatting, communicating on social networking sites, blogging sites and discussion forums more or less politicized. And it's a large audience, which embraces all the nuances of the Italian people, both generations (varied from 18 to 70 years) and as a culture (from upper secondary graduates, but also to "literate customer feedback via the Web) and then social classes: the network is inter-class and overcoming barriers to the origin of "caste" economic or business. The so-called "purple people" sums up perfectly all the features.
Calero in time, therefore, the readiness of large advertisers to invest in traditional networks, moving, as is the case in USA, Canada and Britain, to the "New Media" to the interconnection between the various platforms. Therefore, the RAI should not only run for cover, but also Mediaset. Herein lies the real problem of Berlusconi. His idiosyncratic to face the market with free competition, has always led, first in real estate business, then with the media and, finally, in politics, in the corner to put the "competitors", using all lawful means and illegal, as demonstrated by these last 16 years of judicial inquiries and processes.
Party with the political umbrella of Craxi and the Socialists of Lombardy, but also maintaining strong contacts with the Christian Democrats Meneghini, Berlusconi has been expanded by the immobility of the TV, for mass distribution. With the Standa (the first "House of Italians", remember?) Was his first big flop, much to lose money, sleep and alliances. She was unable to stand the fierce competition of other European and national retail chains and was still in debt (so that banks and Consob had forced the group to settle the debts through bank receipts daily stand). Perhaps, carefully studying the case Standa, you will discover the real weaknesses and the castle of illusions on which the "success" Berlusconi's political! The same is happening with new media.
Berlusconi believes he can "scrape the bottom of the barrel" of his agreement, yet poorly educated electorate basis, also made up of retirees and housewives, people with no specific political views, whatever, to sections of the population interested in doing business such as "hit and run" inclined evasion and tax avoidance, which is identified with the success of the leading DIY and reality, with its many programs. This panel is being depleted, however, because the same social and economic crisis has severely affected their purchasing power and made them fall back on the harsh reality: they feel isolated from the rest of the other social categories, their "tyrant-sultan" has no miraculous recipe, families come in internal crisis, prospects of any kind, legal and illegal, to exit the tunnel does not glimpsed. And then there is the relentless growth and release of the Network, which is affecting large segments of the population, even the most sensitive time for the references illusion of the "Wizard of Arcore.
The network discussed, as they gather in a square or in a virtual room, we compare the lifestyles and they confess the difficulty. It also seeks to respond solidarity. You try to invent devices to overcome the crisis and to "be seen", "to be recognized, perhaps in real places where events take place concrete. It comes from the isolation local, regional, national and even international. Shall, therefore, receive information and analysis, criticism, movies, information content from very different and more liberal than the Italian ones. A little 'as happens in most states really oppressed by autocratic or dictatorial regime such as China, Iran, Russia. This key exchange for the rights of freedom of movement in the world means that even people a very "provincial" as the Italian one, leave the "media blinders" and discover that "the emperor has no clothes."
Here, then, consumed the "great betrayal" against Berlusconi, explained here is the obsession of "tyrant-Sultan" against some TV programs, against Santoro, Labor and Dandini, against journalists and the press still free. Berlusconi has found in its network "competitors", some even without direct links with and mutual areas of opposition politics or economics and finance that count, but these "competitors" now exist, leaving the socperto, organize events square and are changing both the market and the rules of the game. The policy "traditional" is hard to take possession of such new spaces of the "messages": the "new media" are too fluid, volatile, but also overflowing, a little 'and anarchists, however, jealous of their independence in terms of both movements is individual level.
this modern reality, however, consume, actually lives the drama and the crisis of society, which informs omnivorous, so broken up (from the sites of newspapers online Italian and foreign, from Web TV and Radio from around the world, etc.. .), which engages and becomes involved in myriad activities and daily appointments: well this "new world "is fundamental to the success of" Raiperunanotte "and erodes the very foundation of the autocratic regime, which Berlusconi has built since the early nineties.
The path to the exit of the tunnel will not be quick or painless, but the people there has walked free. This time, it is not limited to, voice, face and can be heard inside and outside the borders of Italy. It is also a reality, "sensitive, appealing" to the market in the broadest sense of the term (consumption, advertising, etc...) For these reasons, it is scary to the "tyrant-Sultan." For this, we will see in the coming weeks the deadly blows of the tail of the regime.
But if the "red giant" China has failed to stop Google, refractory to any complaint, it certainly will not be Berlusconi to stop this wave release. More than "red robes," "communist journalists," "junk wiretapping," "justice-political leaders"! E 'from the world of the Net that the "Wizard of Arcore" should look. And there is no opponent more difficult to fight than it escapes the traditional rules, antiquated, because it has mobility, flexibility, fluidity and new ideas.
Gianni Rossi,
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In the curriculum of the Ministry is skipped. The controversy broke out 
